Loads Better

This package design project centers around the creation of a full brand identity and packaging system of the fictional brand Loads Better, a company that produces reusable dryer sheets. The goal was to position Loads Better as a modern, eco-conscious brand that blends sustainability with a sense of luxury. The visual identity was carefully crafted to reflect reusability and freshness without relying on cliché symbols. The focus was more on the woven nature of the reusable sheets, using a woven pattern to influence aspects of the brand such as the grid structure.

The packaging was designed to be both functional and visually distinctive on shelves, using recyclable materials and a minimalist layout that communicates trust and comfort. Clear messaging and thoughtful design helps users to understand how the product works while reinforcing the brand's commitment to reducing waste.