JIFFY Rebrand

This project involved the rebranding of Jiffy Mix packaging with a concept that highlights femininity while maintaining the brand’s approachable and nostalgic essence. The redesigned box incorporates elegant typography, soft color palettes, and refined visual elements to create a more sophisticated and modern aesthetic. The goal was to appeal to a broader audience by infusing the packaging with a sense of warmth and delicacy while preserving Jiffy Mix’s familiar and trusted identity. Through thoughtful design choices, this rebrand reimagines the classic product with a fresh, contemporary perspective.